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At JMB Active we believe stimulating the creativity and curiosity of children. We organise art, culture, nature and health activities that are fun and interesting. The children learn with their senses.

Our activities complement what they learn in the classroom.

  • They involve team work to improve the communication skills of the children.
  • They learn about traditional Bulgarian culture to make sense of what they read in history books and novels.
  • We show them how they can use elements from nature and recycled materials to produce personal and unique pieces of art that are an expression of themselves.

JMB Active organises Art Green Schools in the beautiful region of Apriltsi in the Central Balkan. We can also organise our activities in other regions of Bulgaria such as Bania/Karlovo, Velingrad , Koprivshtitsa and Veliko Tarnovo:

Value for money for parents
More and more parents are keen for their children to do stimulating and educational activities when taking part during school trips. Parents are not happy to spend a lot of money to have their children just go to a 4-star hotel and spend the week in the swimming pool. Here is an interesting article that was published in Vsichko za Semeistvoto.

Learning outside the classroom
Our activities engage the children, they are hands-on. They are also relevant to what they learn and the world they live in. As a result the children are interested to learn and discover more about nature, art and unchain their creative instincts.

“Today when children spend so much time on their own in front of a computer living in a digital world we help rebalance them by offering alternative and real activities that stimulate their senses and enhance their social interactions.” Mariya @ JMB Active

Working as a team
All our activities are focused around helping the individual develop within the group. We believe that it is important for each child to find his way. And at the same time he needs to learn to communicate with his classmates. Most of the activities we organise involve groups having to complete a project together. The children have to help each other to achieve a result. The activities are always fun and engaging to make it easy for all the children to get involved.

JMB Active partners with the best hotels in Apriltsi and the other regions where we organise school activities. We offer good quality accommodation to the children during their stay. Through our close relationship with these hotels we can offer the best value for money to the parents. The hotels we work with provide quality and comfort in a beautiful natural setting with great views of Stara Planina, all this at discounted rates.

The packages we offer are full-board. They include accommodation with food. As we work only with the best hotels the food is of the highest quality. It is freshly cooked and in accordance with the new regulations of the Ministry of Education. At JMB Active we promote natural health and good quality living. Part of our mission is to re-engage people with nature. We encourage through our activities people to consume natural foods that are the basis for good health.

We can provide a range of types of entertainment for the children and teachers to enjoy during their stay. We regularly organise a children’s disco at the local nightclub. It is exclusively reserved for the group so the children can have fun in a safe environment. They can request their favourite music from the DJ and dance to different musical styles.

We can also invite the award winning Apriltsi children's choir that will perform Bulgarian folk songs in traditional costumes. The live performance is an insight into Bulgarian culture that many children from bigger cities rarely have the opportunity to enjoy.

We also have animators that can organise games and challenges for the children when they have free time.

JMB Active organises activities that engage the children with active participation. It stimulates their interest and helps them relate to what they learn in the classroom.

When the weather is appropriate we always include outdoor activities to create a good balance between indoor and outdoor activities. It helps the children spend their energy and stay focused when practicing sedentary activities.

In Apriltsi the children will enjoy clean air and a stimulating environment that will bring out the best in them. Teachers can relax as the children are naturally interested in the activities and have space to express themselves. It is an ideal environment for learning outside the classroom. JMB Active’s team manages all the activities so that the teachers can also enjoy themselves.

All our packages for children include visits to local points of interest. We take them to visit Troyan monastery, Vasil Levski’s hiding place and the Apriltsi women’s monastery, amongst others. A guide will explain the history and cultural importance of the place and link it to what they are learning in the classroom. The visits are always relevant to the activities they do and the objectives of the teachers.

How to book
JMB Active is a fully licensed tour operator.
We also partner with tour operators that specialise in school excursions. And we will be glad to put you in contact with them.
If you wish to book a school holiday please contact us for more information.

Where and when
JMB Active organises activities for schools throughout the year. We have packages for different types of activities and different seasons. Some are more focused on indoor activities that can be practiced throughout the year. Others are more outdoor nature activities that are best enjoyed in spring and summer. Below is a list of school activity packages that we can organise.

School groups
We organise activities for any size group from 10 children with their parents to 60 children. We have organised school activities for groups of children as young as 3 years old and as old as 17. We adapt the activities to the abilities and interests of the children. We can also conduct the activities in Bulgarian, French and English.

For additional information about school packages please contact us or click on the packages in red below.

To date we have organised a wide variety of school activities. We’ve organised arts & crafts weekends for school groups as well as a children and parents weekends that bring the family closer by enjoying quality time together. You can read more about the feedback and impressions of people who have tried it in our testimonials' section.

Tags: learning outside the classroom, schools activities, activities for schools, Arts & Crafts activities, Green Schools, art from recycled materials, art and nature, school weekend, family weekend, walks in mountain, pottery, pyrography, painting, iconography, man and nature, the ecosystem, pollution, the environment, glass painting, bread making, Spring, Summer, Autumn/Fall, Winter, Apriltsi tourism, Bulgaria tourism, visit Bulgaria, visits the Central Balkan,


Arts and Crafts Activities discover Bulgarian culture with your hands
Art from Recycled Materials create and preserve nature
Art and Nature feeling nature
Nature Discovery learn about man's relationship to nature

General information

Location Apriltsi and Central Bulgaria
Dates available All year round

Package content

  • Accommodation full-board
  • Activities and materials
  • Visits
  • Animators
  • Guides for visits to museums and monuments
  • Disco evening
  • Performance of the award winning Apriltsi choir
  • Entry tickets for museums
  • Visits to other museums in the region
  • Other culture and nature activities
  • Transport
  • Clothes for the activities and the season
  • Shoes for walking

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